My Story

My journey with wellness and meal prep actually began outside the kitchen. For years, I worked with brands and businesses, helping them craft content strategies that felt intentional, consistent, and impactful. Somewhere along the way, I realized the same principles that made content effective also made life in the kitchen less chaotic.

Meal prep became my personal experiment. At first, it was just about saving time batch cooking on Sundays so I wouldn’t stress over meals during the workweek. But soon, I noticed something deeper: prepping meals wasn’t just efficient, it gave me clarity, energy, and balance. And the more I leaned into it, the more I wanted to help others find that same flow in their daily lives.

The Turning Point

I’ll never forget the moment when everything clicked. I was juggling multiple client campaigns, working late into the night, and eating whatever was quick. My energy crashed, my focus scattered, and even my creativity dipped.

One Sunday, I decided to treat meal prep like a strategy session. I wrote out a plan, organized my kitchen like I would a campaign calendar, and built meals around my real schedule. The difference was almost immediate: less stress, more energy, and a sense of control that carried into every part of my life. That was the moment I knew meal prep wasn’t just about food—it was about designing a lifestyle.

What I Learned the Hard Way

I used to think meal prep had to look “perfect”, flawless containers, Pinterest-worthy spreads, and complicated recipes. But that mindset backfired. I burned out, wasted food, and sometimes ditched the prep altogether.

What I’ve learned is that real success with meal prep is messy, flexible, and built around your actual life, not someone else’s Instagram grid. Simplicity wins every time.

My Approach Now

Today, I combine my background in strategy with my passion for food. I help people and brands see meal prep as more than a survival tactic; it’s a creative process that can be customized to fit their goals.

My approach is practical but thoughtful. I utilize content-driven frameworks (such as planning, batching, and repurposing) and apply them to food content. The result? A system that makes healthy eating sustainable, even in the busiest seasons of life.

What I Believe

• Meal prep is about creating freedom, not adding rules.
• Consistency matters more than perfection.
• Food should be both nourishing and enjoyable.
• Strategy applies as much to the kitchen as it does to business.

How Can I Help You

I work with individuals who want to make meal prep feel less overwhelming, and with brands who want to create meaningful content around food and wellness. Whether it’s guiding someone through building their first prep routine or helping a company tell its food story with clarity and creativity, I bridge the gap between strategy and lifestyle.

You can find more tools, insights, and meal prep inspiration at www.freshlyt.com—a space where I bring together food, content, and strategy in one place.

A Little More About Me

Outside of work and the kitchen, I’m usually exploring Chicago’s vibrant food scene, catching live music, or biking along the lakefront. I’m also an avid reader, always diving into books on psychology, storytelling, and personal growth.

Let’s Connect

If you’re curious about how to make meal prep part of your lifestyle—or if you’re a brand looking for strategic storytelling around food, I’d love to connect. I share insights and ideas on social media, and I’m always open to conversations that blend creativity with real-world impact.

Get In Touch

Find me at www.freshlyt.com
Email: Devin@freshlyt.com